TapSense to Underwrite In-App Advertising Costs
Published on: 10th Apr 2014
Note -- this news article is more than a year old.
The mobile advertising agency, TapSense has announced a guarantee for in app advertisers that will ensure that they always earn a minimum rate for their advertising inventory.
The company has set aside a USD10 million fund that will underwrite the cost if advertising rates fall below the app developer's baseline advertising rate.
Through the real-time bidding (RTB) Fund, TapSense guarantees mobile publishers will receive the full amount of their floor CPM for all ad auctions that clear
Ash Kumar, CEO and Founder of TapSense, says "Real-time bidding technology is revolutionizing the entire advertising industry by allowing publishers to sell their inventory in an automated way. This innovative technology is great for publishers, as it reduces overhead and increase competition for inventory. With our RTB Fund, we're providing even more incentive for mobile publishers to make their inventory available through programmatic selling, instead of adding headcount to their sales teams."
Publishers who adopt the TapSense RTB Premium App Publisher Solution will be automatically enrolled in the program. The fund will be in operation until the end of the year, or until it is depleted.