Instagram Now Has Over 200 Million Active Daily Users
Published on: 28th Mar 2014
Facebook's photo sharing subsidiary Instagram has announced that it recently passed the 200 million customer mark in terms of active daily users of the service.
That is double the customer base it had when Facebook bought the firm for USD1 billion two years ago.
The company was also reported to have overtaken Twitter in the USA as far as smartphone users are concerned.
According to eMarketer, approximately 35 million Americans used Instagram at least once a month in 2013 versus Twitter's 30.8 million.
Twitter is staging a fightback, by improving the quality of its photo sharing, but there are concerns that it is now struggling to compete with Instagram and its own increased options for sharing photos and messages between users.
Although both services were originally built for mobile users, Twitter has in fact a much larger customer base using its desktop services. It is especially popular for media monitoring, which is much harder to carry out on a mobile phone.
However, both companies are also under pressure to monetise their customer bases in order to justify their high stock market valuations, and in that race, Twitter may have the edge as desktop advertising pays far higher rates than that sold for display on mobile devices.