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Opera to Adopt Single Brand for Mobile Advertising Divisions

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Note -- this news article is more than a year old.


Opera Mediaworks, the ad agency owned by the mobile web browser developer says that it is rebranding all its existing services under a single brandname.

The company currently owns subsidiaries -- AdMarvel, Mobile Theory, 4th Screen Advertising, Opera Response, Handster and Hunt Mobile Ads -- which will adopt the Opera Mediaworks brand.

Collectively, the company claims a 17% market share of the global mobile advertising market, with revenues of over USD1 billion in 2013.

The company statement also talked about synergies, which is usually code for cost cutting as the company brings together the disparate divisions into a single unit.

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Tags: opera mediaworks