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Apple Blocks Mobile Music App from UK Music Retailer

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Apple has blocked a mobile music service launched by a UK retailer which could have proven a competitor to its own iTunes service. The music retailer, HMV confirmed that it had been given just a few days to update its iPhone app to remove the ability to buy music through the app itself.

The app was launched last Thursday and had over 10,000 downloads by the time it was removed by Apple.

HMV stressed that Apple's removal of the app only prevents further iPhone users from downloading the app and those who have already downloaded the app will continue to be able to use the app as before and will not notice any changes to the service.

HMV added that it's developers are working to deliver an updated version of the iOS app for Apple's approval which will retain the Image Search and Sound Search functionality to discover music and listen to 30 second previews. The updated app will also provide access to users' MyHMV locker to manage all HMV downloads made via the company's own HTML online store.

HMV chairman Paul McGowan posted a series of messages over the past few days outlining the situation before confirming today that the app had been removed.

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Tags: apple  mobile music  mobile apps  app store  UK