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Telefonica to Promote Pinterest App for Android Smartphones

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Android smartphones sold by Telefonica networks are to come preinstalled with a Pinterest Android Widget under a new deal signed between the two companies.

Pinterest is a photo and image sharing service and says that since the start of this year, it's seen a more than 130% growth in monthly active users from Latin America and the UK.

The partnership will see the Pinterest Widget exclusively distributed and available for immediate download on Android devices sold by Telefonica, starting initially in the UK. The Widget, built by Pinterest for the partnership, will then be pre-installed on Android devices in participating Telefonica territories.

The customized app will show most popular pins to new users, and a personal feed and instant notifications for signed-in users.

"To be the first partner for Pinterest is a huge opportunity and a great testament to Telefonica's reach, as well as Pinterest's global ambitions," Wayne Thorsen, Vice President of Global Partnerships, Telefonica Digital, commented on the partnership. "Our agreement is the foundation of a deeper relationship. As the Pinterest service explodes in popularity, we are now in a position to bring the best possible mobile Pinterest experience to our Android customers around the world."

O2 UK customers will be the first Android users to have access to the Pinterest Widget starting today through Google Play and with preloading starting in the coming weeks. Additional Telefonica businesses will launch the service in due course.

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Tags: pinterest  android  telefonica  o2  UK