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AT&T Acquires Plusmo to Further Mobile Applications Strategy

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AT&T has announced the acquisition of privately held Plusmo, a provider of cross platform mobile application solutions. The Plusmo platform reduces development time and costs by enabling developers to create widgets and applications using common web development standards that enable deployment across multiple mobile operating systems and devices.

Plusmo will become a part of AT&T Interactive, and the Plusmo mobile application development platform is expected to be used by multiple AT&T subsidiaries, including AT&T Mobility. Terms of the deal were not disclosed.

Plusmo has formed relationships with leading carriers, handset manufacturers and well known publishers. It has also developed a number of popular sports widgets that average more than 100 million monthly mobile page views.

"Plusmo's technology will help us build upon the success and momentum we're experiencing in mobile local search, which continues to see strong growth," said David Krantz, president and CEO, AT&T Interactive. "The addition of Plusmo adds a new dimension to our technology prowess through its multi-platform approach. It highlights our commitment to invest in mobile application innovation and search leadership."

AT&T Interactive and other AT&T subsidiaries will also explore using the technology to create other applications and widgets that work on the three platforms that consumers use the most: mobile, the computer and TV.

"With the increasing demand for mobile services and applications, it's an opportune time for Plusmo to be joining the AT&T family," said Krishna Vedati, CEO of Plusmo. "Plusmo's mobile platform capabilities will help contribute to AT&T's effort to accelerate consumer adoption of mobile applications as well as expand the opportunity for publishers, media brands, service companies and developers to reach a large and coveted audience across a broad range of devices."

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