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Mobile Indoor Positioning trial launched at Helsinki Shopping Center

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Nokia has announced the launch of a mobile indoor positioning trial at Kamppi Shopping Center in Helsinki Finland. The roll out of the new indoor location service marks the second phase of an ongoing research project which began in March 2009 in partnership with Kamppi Center Investments Oy (EFM Suomi Oy).

In addition to indoor maps, discount vouchers, and information services, the mobile indoor positioning tool will allow shoppers to track their position inside Kamppi Shopping Center and pinpoint their location on indoor maps. Shoppers can also share their location with friends via an SMS link.

To try the new mobile indoor positioning tool, users with a web enabled S60 device can download it at http://kamppi.nokia.mobi and by selecting ‘positioning’. The trial application can also be downloaded from Nokia Beta Labs.

“The results from the trial so far have been extremely positive; since March the indoor maps, vouchers and information service attracted over 30,000 hits and had more than 6,500 unique users. With the launch of mobile indoor positioning we are not only conducting a unique large scale experiment but aim to demonstrate the capability and potential uses for indoor positioning services, as well as bringing consumers a different and exciting experience. Kamppi Shopping Center provides us with an excellent place to test this,” said Christian Prehofer, senior manager and research project leader, Nokia Research Center.

“As Kamppi Shopping Center provides a variety of services from transport links to leisure activities, restaurants and shopping, we have a vast number of visitors everyday. Building on the popular indoor maps, vouchers and information services trial with indoor positioning means we can bring even more unique and new experiences to our customers,” said Tuomas Sahi, Managing Director of EFM Suomi Oy.

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Tags: location based services  lbs  nokia  helsinki  indoor  Finland