Indoor services and mobile advertising trial started in a Helsinki Shopping Center
Published on: 3rd Mar 2009
Note -- this news article is more than a year old.
Nokia has announced a public trial at Kamppi Shopping Center in Helsinki, Finland to test consumer response to an indoor mapping and information service which also offers local retail promotions and vouchers via a mobile device. The trial is being run in cooperation with Kamppi Center Investments Oy (EFM Suomi Oy).
The Kamppi indoor mobile service currently provides information about the shopping center, indoor maps which can be searched to pinpoint the location of shops or restaurants, as well as relevant retail information such as opening hours and discount vouchers.
This service is being launched at the start of Kamppi Shopping Center's spring promotion, Kampituspäivät, and offers the retailers a new way to interact with customers. Exclusive offers will also be available to those using the indoor mobile service.
"With this trial Nokia Research Center is making indoor location based services easy and accessible to shoppers with a web browser on their phone. By combining location information with promotions from the Kamppi retailers we aim to provide a compelling mobile offering. Later this year we plan to extend the trial to bring more customized information to the user," said Hannu Kauppinen Head of Business Validation, Nokia Research Center.
"As the largest shopping center in central Helsinki, Kamppi is a great place to test the latest consumer marketing techniques. By working with Nokia we are offering our visitors even more this Kampituspäivät, with a new exciting way to explore our shops', restaurants' and services' offers, all by mobile phone", said Managing Director Tuomas Sahi for EFM Suomi Oy.