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Telmap Deploys Location Based Navigation Service in Mexico

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Telmap says that it has delivered a white labeled mobile navigation application for Mexico's Grupo Iusacell. The application is being rolled out this month under the name Copiloto Ubicacel, marking Telmap's first entry into the Latin American market. It also marks the launch of Telmap's second branded application in three weeks.

With the launch, Grupo Iusacell becomes the first carrier in Mexico to offer handset-based turn-by-turn navigation to subscribers. Initial deployment is on the operator's LG Chocolate and LG510 handsets. Expansion to nearly a dozen additional CDMA devices, including a new BlackBerry platform, is planned later this year.

Iusacell ended the first half of this year with an estimated 3.9 million subscribers according to figures from the Mobile World - this represents a marker share of 6.5% in a market which is dominated by Telcel which has nearly three-quarters of all subscribers in the country.

Copiloto Ubicacel provides Telmap-powered location-based, turn-by-turn driving and walking directions with voice, graphic and text-based guidance on subscribers' mobile phones for about US$9 (90 pesos) a month. It also offers maps generated by Telmap's proprietary mapping and navigation platform; free-text local search for restaurants and other points of interest; and advanced address search capabilities with auto-complete and fuzzy matching to generate accurate results even from minimal or misspelled entries.

"This deployment adds another important BREW operator to our customer base, introduces our technology into Latin America, and is the latest validation of our growing strength in the global mobile navigation market," said David Singer, Vice President and General Manager of Telmap "The introduction of two branded applications utilizing our technology platform in three weeks shows that demand for Telmap-powered solutions continues to accelerate as carriers recognize the value of providing mobile navigation to their customers."

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Tags: grupo iusacell  lg  blackberry  telcel  iusacell  lg chocolate  telmap  brew  navigation  global mobile  Mexico