UK TV Viewing Numbers May Start to Include Tablet Viewing
Published on: 24th Jul 2014
The organisation that tracks UK television viewing figures says that it is to test tracking online media consumption through tablets as well.
The trial, with Ipsos MORI involves 60 homes in London over a 6-month period.
The MediaCell Tablet Peoplemeter uses a combination of audio fingerprinting and audio watermarking to establish what is being watched, while panellists can also use the tablet's touchscreen to register their presence in the room. Alternatively, a remote control handset with buttons allocated to each household member can be used to record which individuals are in the room.
As this is only a trial, the participating homes will not be part of the main BARB panel.
Justin Sampson, Chief Executive of BARB said: "BARB has established Project Dovetail as the means by which we can integrate device-based data with the viewing data that comes from our panel homes. This trial is part of another important element of our strategy, which is to ensure we continue to do the basics as well as we possibly can. Technology moves on and we need to understand how meters can keep pace with these changes, both in terms of how the equipment looks and the accuracy of the data capture techniques."