Wi-Fi Represents the Bulk of LTE Subscriber Mobile Data Traffic
Published on: 23rd Jun 2014
LTE subscribers consumed dramatically larger amounts of data than 3G subscribers, according to smartphone traffic analysis by Mobidia Technology, however, they are making increased use of Wi Fi offloading as well.
The Mobidia report found that, for example LTE subscribers in Hong Kong averaged almost double the data consumption than 3G subscribers in the first four months of 2014.
LTE subscribers in Japan, South Korea and the U.S. lead the major markets in monthly data usage per subscriber. Subscribers in Japan averaged close to 3GB per month of usage in 2014.
Subscribers in South Korea averaged over 12GB of mobile data consumed per month when accounting for both cellular and Wi-Fi usage, while subscribers in Japan and Russia averaged slightly less than 10GB of data consumption.
"Mobidia's mega-panel of LTE subscribers continues to grow in all the major markets," said Chris Hill, senior vice president of marketing at Mobidia. "We have millions of subscribers around the world providing insights on how LTE technology is changing consumption habits on mobile devices-and the changes continue to look positive for operators that have invested in LTE."
In all major LTE markets, Wi-Fi usage represented 75-90 percent of all mobile data consumed, which indicates that cellular based traffic is now less about raw traffic throughput than simply convenience of mobility. With increased Wi-Fi coverage, mobile operators run the risk of seeing some heavy data spenders finding themselves paying for a cellular service that they only occasionally use, and deciding to go entirely Wi-Fi only in the future.