US Consumers More Worried About Being Mugged for Their Mobile Devices Than UK Counterparts
Published on: 17th Jun 2014
Note -- this news article is more than a year old.
Over a quarter of US consumers surveyed are more worried about being mugged for their smartphone or tablet than they were 12 months ago according to new research from Inhance Technology. The study found that US consumers (27%) are more fearful of being mugged for their device than those in the UK (21%).
And despite the cost of today's sophisticated smartphones and tablets, three quarters of US consumers believe that the content on their mobile device is as valuable as the phone or tablet itself. US females (77%) in particular value their content more than males (72%).
"The findings have serious implications for mobile retailers, carriers and insurance companies in terms of their warranty and insurance programs," commented Paul Prendergast, CEO, Inhance Technology. "Today's smart consumer wants a device protection policy that will not only replace the device if lost, stolen or damaged but protect the sensitive and valuable data contained in smartphones and tablets."
The Inhance Technology research, which was conducted by iReach Insights, found that over half (52%) of US consumers are more likely to buy mobile device insurance if it includes an app to protect content. And almost a quarter (24%) are much more likely to buy insurance if it includes this option. 62% of young adults (18-34) are most likely to buy mobile device insurance if it includes a security app.