MasterCard Contactless Transactions More Than Tripled in Europe
Published on: 9th Apr 2014
The credit card processor MasterCard says that the number of contactless transactions across Europe have more than tripled over the past year and the volume spent on those transactions has increased four times year on year.
Javier Perez, President, MasterCard Europe explains: "The move to contactless is also helping us continue to drive the use of mobile payments and by the end of Q4 2013, we had 50 mobile NFC programmes live in Europe,"
- In Poland and in Czech Republic approximately one in three MasterCard and Maestro in-store card transaction is contactless, driven by the mass rollout of contactless cards and terminals as well as strong marketing campaigns.
- In Hungary, a Bell Research study in 2013 about the MasterCard Mobile NFC Wallet pilot confirms that mobile NFC was extensively used for payments as well as for collecting reward points. Nearly 20% of respondents used their mobile NFC wallet at least daily and most of them have also collected reward points successfully associated with the value proposition.
- In Spain, MasterCard and Banco Sabadell announced a pilot of HCE (Host Card Emulation) that enabled contactless payments with a mobile phone without the use of a secure element.
- In Germany, MasterCard announced a collaboration between Deutsche Telekom, Telefónica Deutschland, Vodafone and TREVICA (a MasterCard owned company) to create a new mobile platform and accelerate the development of mobile payments in Germany.
- In the UK, MasterCard has joined forces with Weve, the joint venture between the three largest mobile operators: EE, O2 and Vodafone. This partnership will leverage Weve's expertise in the mobile space along with MasterCard's innovative approach to payments and relationships with UK bank partners, bringing contactless mobile payments to 80% of UK consumers. In addition, EE has launched its mobile NFC service in the UK market.
- In Switzerland, the largest retailers in the country are in the process of enabling contactless payments at thousands of merchant locations. With contactless also being adopted across parking, fast-food and transport, these latest developments are underpinning the growth of contactless in the country.
- In Russia, commuters can travel faster and hassle-free as a pilot of MasterCard contactless was launched at Moscow Metro ticket machines. MasterCard, along with the Department of Transportation and Development of Road Transport Infrastructure of Moscow, Moscow Metro and Sberbank made contactless technology available to commuters at ten Moscow Metro stations, 64 ticket machines.
- In The Netherlands, following a successful mobile NFC pilot in the city of Leiden in 2013, ING Bank recently announced that from 15 April 2014 onwards all ING cardholders will have contactless payments on their Maestro cards.
- In Austria, most banks have started to enable the contactless function on their Maestro debit card portfolios upon renewal of these cards equipping most cardholders in the country with tap & go.