Mobile Phones a Clear Choice in India for Watching Mobile Video
Published on: 3rd Apr 2014
India's video watchers are largely trending towards mobile devices as their go to source for content with 81% of metro and 87% of non metro users identifying mobile phones as a preferred medium.
According to a Vuclip commissioned survey, 80%, an overwhelming majority, of Vuclip's consumers report watching videos on their mobile devices at least once every 2-3 days, with more than half opting to watch daily.
Vuclip claims around 20 million customers within India.
The Mobile Phone as Alternative to TV
The most popular genres among participants were movies and music, though in non-metro areas, the popularity of TV shows and lifestyle entertainment videos spikes. It's notable that there is a growing interest in longer videos on mobile, with most metro users (59%) opting for videos over five minutes in length.
Connection Speeds and Popular Devices
The 2G internet connection is still the most widely used, making up 73% of non-metro and 58% of metro markets, although metro users report higher usage of 3G networks (24% versus 19%).
Samsung and Nokia phones lead in both regions, with the former dominating metro areas and the latter favored among those polled in non-metro regions. In metros 73% of consumers spend over Rs. 4000 (approximately US$65) for their device where-as in non-metro areas, 44% of consumers favor phones priced less than Rs. 4000, explaining the dominance of Samsung & Nokia devices in metros and non-metros respectively.
"The data speaks volumes for the fact that in a very short time, mobile phones have garnered undisputed dominance in terms of content consumption. For a majority of Indian consumers, it's the only screen, and no doubt, the demand for mobile video will be pushed to new heights in the days to come," said Vuclip COO Arun Prakash.
The study polled over 500 respondents across numerous locales and demographics in India from the Vuclip user base. 58% of the study participants were from metros; 42% were from non-metros. The greatest number of respondents, 83%, came from the age group of 18-34, demonstrating tremendous affinity among youth audiences for the mobile medium.