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Average Daily Time Spent on Mobile Phones Edges Up Slightly

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The amount of time spent using a smartphone by the average American had edged up slightly over the past year, according to analytics by Flurry.

The found that spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes per day from 2 hrs and 38 minutes per day in March of 2013. Apps continued to cement their lead, and commanded 86% of the average US mobile consumer's time, or 2 hrs and 19 minutes per day.

Time spent visiting conventional websites continued to decline and averaged just 14% of the US mobile consumer's time, or 22 minutes per day.

The company said that its data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps. 

It's worth noting that Flurry provides in-app measurement tools, so benefits from this ratio of usage.

They also found that gaming apps maintained their leadership position at 32% of time spent. Social and messaging applications, including Facebook, increased share from 24% to 28%.

Entertainement (including YouTube) and Utility applications maintained their positions at 8% each -- of which YouTube took half the total.


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Tags: flurry  USA