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Firefox to Serve Adverts onto Users Home Pages

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Mozilla, the organisation behind the Firefox web browser has elaborated on plans that could see adverts placed on the home page when users start using the browser.

At the moment, the default setting for the browser when a blank page, or tab, is opened is to display thumbnails of the user's most regularly visited websites.

Firefox intends to replace one or more of those thumbnails with adverts.

At the moment, this is just an experiment the organisation explained, and it wont be raising revenue from the scheme, but it has not ruled out doing so in the future.

As the Firefox browser is given away for free, the company raises most of its income from a revenue share agreement with Google based on users clicking on adverts in Google search results. With Google aggressively promoting its own Chrome browser, the Firefox developers have to look to widen their income stream.

"These tests are not about revenue and none will be collected. Sponsorship would be the next stage once we are confident that we can deliver user value." Mozilla said in a blog post.

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Tags: firefox