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US Airways Apologises for Twitter Gaff

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The American airline, US Airways has issued an appology after its Twitter account was used to send an explicit photo in response to a customer complaint.

The image was deleted about an hour after it was sent, but not before it had gathered thousands of retweets by users of the microblogging service.

In a statement, the company said that its Twitter customer care team had been trying to flag the image -- which had been sent to it by a customer -- as inappropriate, and accidentally clicked the retweet button instead.

The airline said it regretted the error and was reviewing its processes.

"We apologise for an inappropriate image recently shared as a link in one of our responses. We've removed the tweet and are investigating," it said on its Twitter feed.

The key question is why it took an hour for them to notice the mistake.

The company has more than 420,000 followers on its Twitter account and has not tweeted since.

On the web: @usairways

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Tags: twitter  USA