Bouygues Denies Reports of CEO's Death
Published on: 1st Mar 2015
Note -- this news article is more than a year old.
The French telecoms and construction conglomerate, Bouygues was forced into putting out a statement over the weekend denying that its Chairman and CEO Martin Bouygues had died.
The report originally emerged on the AFP news agency, and was picked up by other news channels.
Bouygues issued a statement denying the report, adding that it "deeply regrets that such a rumour has been allowed to spread".
For its part, AFP issued an immediate appology and pulled the story.
"We take this incident very seriously and are carrying out an investigation among editorial staff to understand how such an error could have been made," AFP's global news director Michele Leridon said.
"We offer our humblest apologies to Martin Bouygues, his loved ones, his group and all our clients," she added.
AFP said that the error occurred due to a missundersting between one of their journalists and a village mayor following a tip-off that Mr Bouygues had died.