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Bango and Indosat launch carrier billing in Google Play

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Mobile payents vendor, Bango announced that Indonesia based Indosat has used the Bango Payments Platform to launch one click payment for Google Play customers.

This activation enables Google Play customers on the Indosat network to purchase digital content, without the use of premium SMS messages or the limitations of credit cards. Instead, users enjoy frictionless direct carrier billing, charging the cost to their phone bill, without the need to register personal details.

Indosat is a leading MNO in Indonesia, where the smartphone market is growing rapidly, having seen growth of 154% in the 12 months to July 2014. With growth of 156% during the same period, Android is Indonesia's most popular mobile OS. Even with such growth, smartphone ownership has still only reached 26%, suggesting that smartphone penetration will continue to rise in the coming years (all analysis from Opera Software, 2014).

Indosat was integrated into the Bango Payments Platform in 2012, and initially activated carrier billing for users of BlackBerry World and then Microsoft's Windows Phone Store. Technical implementation of direct carrier billing for Indosat users was achieved by simply activating the existing integration between the Bango Platform and Google.

Bango CEO Ray Anderson commented: "This is an important and exciting announcement for Bango. We're activating carrier billing in South East Asia's largest smartphone market, for users of Indonesia's most popular app store. In this way we're reaching tens of millions of consumers in a single step - Widening access to the world's smoothest mobile payment experience."

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Tags: indosat  bango  google play  carrier billing  Indonesia