Football Supporters Boost Brazil's Roaming Traffic
Published on: 25th Aug 2014
BICS, a global provider of international connectivity and interoperability services, has reported operators in Brazil saw a spike of 400% in the use of roaming services in Brazil during June and July.
High profile sporting events generate a significant increase in roaming traffic. During the football matches themselves, local networks reported a surge of 300% in SMS roaming traffic with the largest peaks seen in breaks during the game and following a goal or the final whistle.
During high profile events, surges in demand for voice and data roaming services can strain the network which needs to be carefully managed. In order to ensure high quality connectivity throughout, BICS deploys special taskforces, including a range of engineers to the regions ahead of major tournaments and special events.
To help operators analyse and address the demand in Brazil, BICS set up a monitoring station with its roaming analytics and management suite in its Americas office. This ensured operators were able to provide coverage, even during peak traffic periods.
Johan Wouters, Senior VP Operations and Customer Services, BICS said: "The number of football fans accessing voice and data services in Brazil during the recent football tournament was staggering and required detailed strategic planning from operators and roaming partners to ensure subscribers' enjoyment of events were not hampered by network unreliability. In recent years the number of smartphone users demanding access to high-bandwidth services wherever they are in the world has exploded.
"In order to counteract this, operators need to deploy specific analytics and traffic management solutions to ensure they can continue to supply the highest quality of experience to existing customers and new users on the network. BICS is committed to helping operators deploy the latest systems to ensure the quality of services during global spectacles such as this Summer's tournament in Brazil."