Huawei and China Telecom Realize Pre-Commercial Use of the World's First LTE EMBMS
Published on: 25th Aug 2014
Huawei and China Telecom have jointly announced that pre commercial use of the world's first LTE based evolved multimedia broadcast multicast service (eMBMS) has been deployed for the 2014 Summer Youth Olympic Games (YOG) which will run from August 16 28.
Traditional mobile video services are incapable of supporting large international sports events, such as the YOG, leading to delays and video freezing due to limited network speed and high population density, as well as significant fees incurred to cover the cost of the data traffic consumed. To address these challenges, Huawei and China Telecom developed the LTE-based eMBMS solution and will provide full technical support for the YOG.
Also called LTE broadcasting, eMBMS is one of the most efficient mobile video-bearing technologies. It is a mobile video distribution technology that helps carriers greatly cut costs while transmitting audio or video content to multiple users at the same time on an LTE network. Compared with MBMS, eMBMS supports bigger bandwidth and decreases delay, allowing for more channels and video content, a smoother HD picture, and better overall user experience.
During the YOG, Huawei and China Telecom will demonstrate the eMBMS service live at the YOG Control Center and the temporary business hall in the Youth Olympic Village (YOG), as well as tertiary educational institutions, such as Hohai University campus and Nanjing University of Posts and Telecommunications campus, in Nanjing.
In addition, China Telecom has made 18,000 Huawei C8817 eMBMS-enabled device units available to YOG service volunteers so that they can watch YOG games on their mobile terminals free of charge.