O2 Shuts-Down Video Clip Sharing Service
Published on: 25th May 2014
The UK mobile network operator, O2 has closed shown a short video clip sharing service that it launched only a few months ago.
The "O2 Clip It" service was announced last December, and was basically a Vine/Snapchat clone that allowed users to share video clips of up to 63 seconds in length.
It also let users post the videos the usual range of social media services.
The app used technology powered by Six3, a start-up that was backed by Telefonica, O2's parent company.
However, the company has now decided to close down the service, claiming that it was only ever a trial idea. No mention of it being a trial exists in the original launch documentation though.
It is presumed that the app was closed down as it lacked meaningful customer numbers in a market dominated by vastly larger rivals.