Google to Offer Subsidised Public Wi-Fi Hotspots to Small Businesses
Published on: 22nd May 2014
Google is reportedly preparing to enter the Wi Fi router hardware market, and could offer subsidised equipment to commercial users.
Although no details are forthcoming at the moment, reports suggest that the offering would be of commercial grade equipment, and offered at a "steep discount" to the users.
The upside for Google is that the business owners would be able to offer free municipal Wi-Fi hotspots in their venues, while Google collects user data.
Users to the service would -- reportedly -- have to log in via their Google account, and that gives Google the valuable user demographic information it seeks when offering targetted advertising.
Some of the user data may also be shared with the venues so that they can get a better understanding of their customer base, although details are still sketchy about how that would work.
The service is expected to be rolled out this Summer, presumably only in the USA at first.