USA Based MVNO Seeks to Cut Customer Care Costs

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Mobile connectivity service provider Tweakker has signed a supply agreement with USA based MVNO Ultra Mobile to deliver Access Point Name (APN) configuration to its customer base.

This is the fourth US-based MVNO that Tweakker has entered into supply agreements with in recent months.

Launched in October 2012, Ultra Mobile is T-Mobile's largest MVNO and has reportedly sold more than 750,000 SIM cards by end 2013, and offers low-cost international calling services.

Ultra Mobile previously used its own in-house guides for APN set up. By replacing this with Tweakker's technology, the MVNO is expected to be able to increase APN set ups fivefold and cut customer care costs by around $15 per device.

This is achieved utilizing Tweakker's Over-the-Air (OTA) database for more than 4000 devices including Samsung, Motorola and BLU devices and a unique solution for iPhones where the customer is guided via SMS and web-apps through an automatic setup process.

Tweakker also provides a device guides solution. A unique offering in today's mobile market, MVNOs can use the guides to increase data uptake of these devices and reduce support costs and customer frustration even further.

"Ultra Mobile's success is built upon offering subscribers disruptive mobile packages and this partnership with Tweakker will help us to sustain our dynamic growth in the highly competitive US market," says Ultra Mobile's Rizwan Kassim, executive vice president, technology.

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Tags: tweakker  mvno  USA 

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