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UK's Ovivo Mobile ceases trading without warning or reason

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A UK based MVNO has closed down with immediate effect, citing reasons beyond its control, although it did not say what those were.

The company, which bought airtime from Vodafone offered free calls and texts which were funded by adverts being sent to its customers.

In a statement on its website, the MVNO simply stated that "We are very sad to announce that for reasons beyond our control, OVIVO Mobile is closing down on the evening of Wednesday 19th March 2014."

It has been reported to have had around 50,000 customers, some of whom vented their anger at the sudden shut-down on discussion forums.

The suddenness of the move seems to have caught everyone by surprise, as the company's own Twitter account was still promoting an offer on Wednesday afternoon that was not due to expire until Friday evening.

The company was also still selling SIM Cards at £20 a time right up to the closure, which may have left a number of customers out of pocket.

The company itself is not responding to enquiries, and has also closed its Facebook and Twitter accounts.

On the web: OVIVO Mobile

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Tags: mvno  ovivo mobile  UK