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Claro Launches Hosted Mobile Instant Messenger Service

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Claro Peru has become the fifth subsidiary of the Am rica M vil group to launch Claro Messenger, a mobile IM service powered by Synchronica's hosted instant messaging and presence service (IMPS) platform. Synchronica is in the process of deploying this mobile IM solution across all 17 of Am rica M vil's subsidiaries as part of an agreement which was signed earlier this year.

Mobile IM as a consumer solution in tandem with an operator-provided IM community, enriches the value-added services (VAS) portfolio and reduces churn because users tend to become highly dependent on their IM identity and do not want to lose it by moving to another network operator. Churn reduction measures tend to be popular with the mobile networks, in areas where they have a high proportion of pre-paid users.

Pre-paid and Feature Phones Dominate the Peruvian Market

According to the ITU Statistics Database, pre-paid tariff plans are highly popular in Peru because of their perceived low cost. Smartphone ownership accounts for just two percent of the country's general urban population.

Claro Perú subscribers can register for the service by visiting the dedicated Claro Messenger website or by navigating to the icon Msngr icon in the WAP menu of their phones.

"80 percent of all mobile subscribers in Peru are younger than 45 years of age", says Juan Cueva, Claro's VAS Manager. "Claro Messenger is ideal for our market because younger users tend to embrace alternative ways of communicating with each other, and our Claro-branded instant messaging community does exactly that."

Carsten Brinkschulte, CEO of Synchronica, says: "With a high pre-paid base and low smartphone penetration, Peru is exactly the type of market that Synchronica thinks of when we develop our award-winning products."

"Claro Perú is now the fifth subsidiary of América Móvil to launch our churn-busting Claro Messenger solution, and we're certain that it will prove to be a highly popular addition to its value-added services portfolio", Brinkschulte adds.

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Tags: claro  america movil  synchronica  instant messaging  feature phones  Peru