Home >> More Operators news >> This Article

AT&T Reafirms Financial Guidance as Lowers Cost of Older iPhone

Published on:

Note -- this news article is more than a year old.


US based AT&T announced that it will start selling the new iPhone from 19th June for $199 (16GB) and $299 (32GB) with the older iPhone 3G starting at $99 (8GB) from today. All sales will be subject to a 2 year contract.

AT&T also reaffirmed its financial guidance for 2009 that targets wireless service OIBDA (operating income before depreciation and amortization) margins in the low 40% range. AT&T's cost of customer acquisition for iPhone 3G S and the newly priced iPhone 3G are expected to be very similar to the costs associated with the original iPhone 3G.

AT&T customers with integrated devices like iPhone 3G and iPhone 3G S offer attractive ARPU's (average monthly revenues per subscriber) and low churn rates. In the first quarter, AT&T's iPhone activations totaled more than 1.6 million, more than 40 percent of them for customers who were new to the company.

Sign up for our free email news alerts

Sample Copy


Tags: at&t  iphone  arpu  3g  at&t  iphone  arpu  3g  iphone 3g s  churn