List of Marketing News Articles

Yes, AT&T, it pays to win back lost customers
When a company such as Time Warner, Travelocity, or AT&T loses a customer, is it worth it to try to win that customer back? Yes, says a new study in the Journal of Marketing. more

Happy Birthday to the Motorola Logo
The Motorola emsignia, affectionately called "Batwing," is celebrating a major milestone - its 60th birthday. more

Huawei Boost US Marketing Effort with Sports Sponsorship
Huawei has stepped up its USA marketing efforts, with a multi-year team sponsor and \"Official Technology Partner\" sponsorship of the Washington Redskins football team. more

USA's Isis to Drop Brand following Rise of Militant Islamist Group
The USA based mobile payments joint-venture, Isis has decided to drop the brandname following the rise of an Islamic group in the Middle-East with the same name. more

India's Most Watched Advert Has a CGI Baby Promoting MTS
MTS India is submitting a hugely popular advert for an award at the Cannes festival next month, even though to western eyes it seems rather uncomfortable to watch. more

Apple Facing Another Trademark Dispute for its Newest Products
Apple is facing another trademark problem with one of its products after an Australian firm expressed surprised following this week's launch by Apple of its HealthKit product. more

Samsung Branding TakeOver at Heathrow Airport
Samsung has launched a large advertising campaign in the UK, and has taken over all the advertising options at London's Heathrow Airport's Terminal 5 for a two week marketing blitz. more

Swatch Files to Block Apple's Use of iWatch Brandname
Swiss watchmaker, Swatch has filed an objection to Apple\'s long expected launch of an iWatch, claiming that the proposed brandname is too close to its own iSwatch. more

PayPal Unveils a New Logo
Online payments service, PayPal has unveiled a new logo. This is the first time PayPal has updated its identity since 2007. more

Huawei Planning $300 Million Marketing Splurge
China's Huawei is preparing a massive marketing splurge to try and improve its image, particularly in the USA. more

Vodafone Sues O2 in Advertising Dispute
Vodafone's Ireland subsidiary is suing rival network operator, O2 claiming that the rival company is misleading customers. more

Vodafone Awards $1 Billion Global Advertising Contract to New Agency
Vodafone Group has awarded a £600 million (US$1 billion) global media planning and buying account to a new advertising agency. more

Apple Catching up with Samsung in Spending on Advertising
Although Samsung is still the largest spending in terms of advertising its smartphones in the USA, Apple is reportedly catching up fast. more

The Vodafone Brandname is 30 Years Old Today
The 'Vodafone' name was first revealed to the world 30 years ago today. more

New Zealands Broadband Networks Agree on Standard Advertising Model
A standard format has been developed to help consumers compare different fixed line, residential broadband offers from New Zealand's telecoms operators. more

Apple Slips While Huawei Gains In Brand Preference Survey
Apple's brand preference rating fell by 5.1 points between Q2 and Q4 2013, one of the weakest performances of 21 major technology brands more

UK Mobile Networks Buying Marketing Data from Student Organisation
A UK organisation that processes applications for students applying for university places has been accused of selling student information to marketing firms, including mobile networks. more

Orange cancels Adverts in Ugandan Newspaper Following Gay Outing Campaign
Orange has pull all its advertising from the website of a Ugandan newspaper following pressure after the newspaper started a virulently homophobic campaign in the country. more

InMobi Adds Support for Native Advertising on Mobile Apps
The mobile advertising agency, InMobi has launched support for what are commonly called Native Adverts, although they used to be better known as "advertorials". more

Portugal Telecom to Rebrand its Mobile Services as Meo
Portugal Telecom has announced that its mobile network subsidiary, TMN is bring rebranded as Meo. more

Nokia Uses Heat Sensitive Adverts to Promote Phones
Nokia has been running adverts on heat-sensitive billboards to promote the fact that its touchscreen phones work while people are wearing gloves. more

Three Censured Over UK Advertising Claims
UK based Hutchison 3G (Three) has been censured by the Advertising Standards Authority following complaints about its adverts from rival network, EE. more

Samsung to Put is Products into illycaffe Stores
Samsung has announced a partnership with a coffee-chain, illycaffe that will see its electronics promoted within the coffee-shops, while the coffee chain will set up bars within Samsung stores. more

Huawei Signs Sponsorship Deal with Arsenal Football Club
Huawei is stepping up its marketing efforts, and has signed a deal to become the "Official Smartphone Partner" of the UK's Arsenal football club. more

Vodafone Group to Revamp Marketing Strategy
Vodafone Group has announced plans to revamp its marketing strategy following its previous decision to pull back from sports sponsorships. more

Justin Bieber Once Offered to Promote BlackBerry Smartphones
Canadian pop star, Justin Bieber once approached BlackBerry with a proposal to become the company's marketing mascot it has been revealed. more

Samsung Triples Global Marketing Budget to $14 Billion for 2013
Samsung is expected to spend around US$14 billion on advertising and marketing this year as the company's products continue to outsell rivals more

T-Mobile Advert Critisised for Belittling Phone Theft Victims
USA based T-Mobile is being critisised after it ran a television commercial which appears to show a man being robbed of his mobile phone by a thief who later decides the phone isn't good enough to steal. more

Majority of UK Advertisers Still Lack a Responsive Website Design
Just 11% of the UK's 100 highest spending advertisers have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using. more

Apple Wins iPhone Trademark Dispute in Brazil
Apple has secured the right to use the iPhone brandname in Brazil after a court ruled that an earlier ruling blocking it had been wrong. more