USA's Isis to Drop Brand Following Rise of Militant Islamist Group
Published on: 17th Jul 2014
The USA based mobile payments joint venture, Isis has decided to drop the brandname following the rise of an Islamic group in the Middle East with the same name.
The joint-venture is owned by AT&T Mobility, T-Mobile USA and Verizon Wireless and was set up to promote contactless payments services.
In a statement, the company's CEO, Michael Abbott, said that however coincidental, the firm has no interest in sharing a name with a group whose name has become synonymous with violence.
So the firm has made the decision to rebrand, although it is not currently sure what the new name will be.
"Changing a brand is never easy, but we know this is the right decision - for our company, our partners and our customers," the CEO added in the statement.