Samsung Branding TakeOver at Heathrow Airport
Published on: 16th May 2014
Samsung has launched a large advertising campaign in the UK and has taken over all the advertising options at London's Heathrow Airport's Terminal 5 for a two week marketing blitz.
The campaign, aptly, is for the Samsung Galaxy S5 smartphone, and will see the Terminal building rebranded as "Terminal Samsung Galaxy S5".
It's the first time that Heathrow Airport has allowed this sort of mass scale advertising campaign
"The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before."
The two-week campaign kicks off on 19 May.
The initiative includes all signage throughout the Terminal Samsung Galaxy S5 terminal - at the entrance and drop-off locations, in the lounges, at security and at the gates. In addition, all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas will feature the rebrand 'Terminal Samsung Galaxy S5' and images of the Galaxy S5 smartphone.
Online visitors to the Terminal 5 site will also experience a rebranded 'Terminal Samsung Galaxy S5' home page. In addition, signage in the airport lounges will drive passengers to the Dixons Travel stores where they can try out the phone for themselves.