PayPal Unveils a New Logo

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Online payments service PayPal has unveiled a new logo. This is the first time PayPal has updated its identity since 2007.

The company claims that the "new brand expression better represents the growing needs of the mobile, real-world and online businesses that use PayPal and the company's position as innovator."

It's just a logo though, with two letter P's superimposed upon each other.

The agency that designed the logo, Fuseproject said that the "new logo reflects the notion of a pioneer, and will prepare PayPal to lead the industry as the intuitive way to transact on all devices in a non-techy fashion."

It's still just a logo. In two colours.

The company said that the font used features a softened edge to emphasize that PayPal is a human, approachable brand. While blue has always been used in the logo, new colors - a rich Indigo "Pay" blue and a vibrant "Pal" blue -- were, it claims, selected to look better in today's high-definition world.

The Ps in the monogram are said to overlap to emphasize the connection between people when they use PayPal. The form said that the Ps are designed to "reflect PayPal's progressive and innovative leadership, while providing more 'pressability' in everyday use."

All that in a logo.

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