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Vodafone Sues O2 in Advertising Dispute

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Vodafone's Ireland subsidiary is suing rival network operator, O2 claiming that the rival company is misleading customers.

"Vodafone has issued legal proceedings against O2 in the High Court, under the Consumer Protection Act 2007, for what Vodafone considers a misleading and prohibited advertising campaign," according to the company. "The advertising campaign concerned is the O2 Freedom Pay-as-You-Go product in which O2 states that unlimited calls or unlimited internet are available for EUR10.

Vodafone believes that this advertising is misleading as it requires a EUR20 top-up in order to obtain the product, not the EUR10 claimed in the advert.

O2 disputes the allegations and is defending the case.

Vodafone is the largest mobile network in the country with a 38 percent market share.

O2 and Three are currently seeking regulatory approval for a merger, which would leave the market with Vodafone, O2/Three and Ericom as competitors.

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Tags: vodafone  o2  Ireland