Apple Catching up with Samsung in Spending on Advertising
Published on: 9th Apr 2014
Note -- this news article is more than a year old.
Although Samsung is still the largest spending in terms of advertising its smartphones in the USA, Apple is reportedly catching up fast.
In the USA, the top seven smartphone manufacturers spent USD1.3 billion in advertising last year, a rise of around a third over 2012, according to Kantar Media.
Spending in advertising telecoms products and services also grew faster than the overall advertising industry, rising by 9 percent against a wider industry increase of 0.9%.
On the gap between the two top spenders, Samsung outspent Apple by just US$12 million in 2013, a significant shrinkage of the USD68 million gap in 2012.
Samsung actually cut its spending in 2013, down to USD363 million, while Apple's spend rose by 5% to USD351 million.
Nokia massively boosted its ad spend by 15-fold to USD221 million, with most of that occurring after it announced the deal to sell the handset division to Microsoft.
Motorola came in fourth, with an ad spend in the USA of USD189 million, triple what it spent in 2012.
BlackBerry spent USD90 million, followed by HTC with USD76 million and LG's USD51 million.
All the handset manufacturers raised their ad spend, except Samsung.