Vodafone Signs Branding Agreement with Chilean Operator
Published on: 12th May 2008
Note -- this news article is more than a year old.
Vodafone and Chile based operator, Entel PCS have signed a Partner Market agreement a strategic alliance which will see the introduction of an exclusive range of Vodafone products and services made available for Entel PCS customers in the Republic of Chile.
Vodafone's products and services will be marketed in Chile under Vodafone's global brand. In addition, the two companies will also work closely on information and best-practice sharing in order to enhance future offerings and customer services.
Richard Bâ╝chi, President of Entel PCS commented "We are very pleased to have agreed to this alliance with Vodafone which will enable Entel PCS and our customers to become part of a global network, whilst still maintaining the advantages of being a local operator.
"Entel PCS has a deep knowledge of both its customers and the Chilean telecommunications market, which has allowed us to compete successfully with international operators. Our company leads the main financial, brand and service indicators, and this alliance with Vodafone will be a key feature in maintaining this leadership in an increasingly globalised world
"Now that we are partners of the world's largest international mobile network, we will complement standards, have a greater purchasing power and generate an important critical mass. Obviously, this is an advantage, for both our end customers and Entel PCS as a company".
Vodafone has an existing Partner Market agreement with America Movil covering much of Latin and South America.