Apple Wins Partial Victory in iPhone Trademark Dispute

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Apple has won a partial victory in a trademark dispute in Mexico over the use of its iPhone brandname.

The company was sued by a local telecoms network, iFone for being phonetically too similar to its own brandname.

While the country's Institute of Industrial Property (IMPI) agreed that the two brandnames were too similar, iFone has been limited to seeking damages against other telecoms service providers using the iPhone brandname.

That means Apple itself is left off the hook, but does mean that it faces a marketing problem, as the mobile networks selling iPhones have to remove the brandname from their marketing documents.

As they are telecoms services providers, they come under the limited scope of trademark infringement granted to iFone.

The mobile networks, who are expected to appeal, have been given 15 days to remove the iPhone brand from their advertising.

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Tags: apple  apple iphone  Mexico 

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