Indian Smartphone Market Crosses 30 Million Shipments Milestone For The First Time
Published on: 24th Nov 2016
Smartphone market in India crossed the 30 Million unit shipments milestone for the first time ever in a quarter in CY Q3 2016 maintaining its healthy traction with 11 percent Year on Year growth.
According to the International Data Corporation's (IDC) Quarterly Mobile Phone Tracker, smartphone shipments clocked 32.3 million units in CY Q3 2016 with 17.5 percentage growth over the previous quarter. "This seasonal spike in third quarter of the year can be attributed to the channel preparation for the festive season, mega online sales and early import of smartphones owing to Chinese holidays in October" says Karthik J , Senior Market Analyst, Client Devices, IDC India.
Online share of smartphone increased to 31.6 percent with impressive 35 percent Quarter-on-Quarter (QoQ) growth due to strong performance by key online players primarily from China-based vendors. Also, closing weeks of the quarter witnessed incremental supplies as many vendors were preparing their inventories for the online festival sales in October. Lenovo Group continues to lead online channel followed by Xiaomi. "Lenovo Group accounts for almost one-fourth of total online smartphone shipments driven primarily by Lenovo's K5 series and Motorola's G4 series models. Also, Xiaomi's Redmi Note 3 and newly launched Redmi 3S fuelled the online shipments to a large extent", adds Karthik.
4G smartphone shipments grew 24.8 percent over previous quarter in CY Q3 2016. Rollout of Reliance Jio network has further increased the share of 4G enabled smartphones in India. 7 out of 10 smartphone shipped in Q3 2016 were 4G enabled and 9 out of 10 smartphone sold by eTailers were 4G.
Samsung leads the Indian smartphone market with 23 percentage share with 8 percent sequential growth and 9.7 percent growth from the same period last year. Despite the recall of Samsung's flagship Note 7, multiple new launches across both offline and online channels added onto the its strong portfolio helped vendor to grow at a healthy rate in CY Q3 2016. J2 continues to be a key contributor for Samsung.
Lenovo Group (including Motorola) climbed to second place with 9.6 percent share of smartphones. Similar to the CY Q3 2015 trend, Lenovo Group's shipment spiked in CY Q3 2016 with growth of 46.1 percent over previous quarter. Motorola's volume almost doubled Quarter-on-Quarter driven by newly launched E3 Power and G4 models. K5 series continues to be lead runner for Lenovo accounting for over 40 percent of its total volume.
Micromax slips to third position with a 32 percent decline in smartphone shipments over previous quarter. Vendor is facing tremendous pressure from other local vendors in sub US$ 100 segment and with Chinese players in US$100-150.
Xiaomi makes its debut in top 5 as its shipments doubled over previous quarter. With primary focus on online and minimalistic product portfolio, vendor has grown more than 2.5 times over the same period last year. As the vendor plans to expand its footprint in the offline channel, competition is likely to get intense in Indian smartphone market.
Reliance Jio sustains its fifth position in CY Q3 2016 despite a healthy 20.9 percent growth over previous quarter. With the commercial launch of Reliance Jio Service with attractive introductory offer, the LYF branded smartphones saw a sharp demand with reports of stock outs at some locations. Apart from its entry level Flame series, Water series also contributed to the growth in Q3 2016.