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Xiaomi Secures Deal to Sell Phones Through China Unicom

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Chinese smartphone vendor Xiaomi has teamed up with China Unicom to expand its offline retailing channels.

Xiaomi has made its mark with flash sales held via internet channels and this could herald a move to a more conventional sales operation for the firm.

Xiaomi launched a new smartphone, the Redmi 3X which will go on sale for US$136 through China Unicom's 30,000 own retail stores and more than 230,000 retailing partners.

Lei Jun, CEO and founder of Xiaomi, said so far more than two-thirds of the company's smartphones have been sold through e-commerce platforms and the company's official website.

"The proportion of online sales is too big," Lei said. "To maintain the rapid growth we have seen in the past four years, expanding offline retailing channels becomes the key."

Xiaomi and China Unicom will also expand their cooperation beyond handsets to a wide range of products, such as Xiaomi TV, routers and air purifiers.

Xiaomi said earlier this year it will open 200 to 300 of its own retail stores to bolster sales.

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