Vertu Signs Branded Smartphone Agreement with Bentley
Published on: 8th Jul 2014
Vertu, the UK based manufacturer of luxury mobile phones, has signed a five year partnership deal with Bentley motor cars.
Vertu's CEO, Massimiliano Pogliani commented: "This partnership will allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams, based on a relationship that goes far deeper than the utilization of materials and cues on design."
The first 'Vertu for Bentley' phone is planned for launch in October 2014.
It will be followed by four further distinctive luxury smartphones, each of which will encompass Bentley design elements and luxury lifestyle services. Exclusive Bentley experiences and the latest Bentley content for owners and enthusiasts will be consolidated in an application on the device.
The 'Vertu for Bentley' partnership will be supported by a joint global marketing campaign, with Vertu working closely with Bentley at both a global and regional level on events, CRM and customer insight activities.