Xiaomi to Start Indonesian Handset Sales in August
Published on: 12th Jun 2014
Fast rising Chinese smartphone manufacturer, Xiaomi is said to be preparing to expand its sales operations into Indonesia later this year.
The company already sells phones outside its home market, in Singapore and Malayisa, and was reported to have hired a country manager for India.
At a trade conference, Xiaomi's Hugo Barra confirmed that the company is currently undergoing Indonesian product approval for its Android smartphones so that they can be sold in the country.
Sales are expected to commence in August, although its not clear if the company will retain its policy of holding "fire sales" where a limited batch of phones are released via its own website, which usually provokes a frenzy of buying to secure a handset before they all sell out.
Another issue for the company is that phones sold in Indonesia are typically around 10 percent higher than neighbouring countries due to local taxes, which supports a strong smuggling operation.
The firm still expects to secure decent sales though, and will open around 15 offices in the country to handle after-sales support issues.