Samsung and Barnes and Noble Announce Partnership to Create Co-Branded Tablets
Published on: 5th Jun 2014
Note -- this news article is more than a year old.
Samsung has announced that it will develop a co branded tablet with the US book retailer, Barnes & Noble.
The companies are expected to introduce Samsung Galaxy Tab 4 NOOK in a 7-inch version in the USA in early August, and they will be prominently displayed along with NOOK eReaders and sold at Barnes & Noble's nearly 700 bookstores across the USA.
Barnes & Noble's CEO, Michael P. Huseby said that the partnership is a major milestone in Barnes & Noble's efforts to rationalize the NOOK business. Working with Samsung on co-branded tablets will allow the Company to reduce its exposure to the substantial cost structure and other financial commitments that accompany ownership of the hardware production aspects of the NOOK tablet business.