Vertu Shows off Latest Luxury Smartphone
Published on: 3rd Jun 2014
Vertu, the former Nokia subsidiary that focuses on the top end of the luxury phone market has released its latest phone, made from titanium and hand finished calf leather.
The flagship smartphone also comes with Bang & Olufsen tuned speakers, Dolby Digital Plus virtual surround sound and Hasselblad certified imaging. Apart from the lavish finish, the main differentiator for Vertu is its dedicated Concierge service to help users when visiting new cities with personalised services.
Massimiliano Pogliani, Vertu's Chief Executive Officer, said, "We are in the fortunate, perhaps unique position of being able to draw upon an excess of 15 years' in-house expertise and we have invested in, and relentlessly interrogated, the latest insights from the luxury sector."
The 4.7" high definition screen is protected by a 118 carat, 5.1 inch piece of solid sapphire crystal. Vertu has been using sapphire for luxury mobile phones since the late 90s and has continuously developed the technology for this precision application. Now, with more than a decade's experience of growing, cutting, polishing and bonding, Vertu says that it has become the foremost expert in sapphire crystal screen technology for mobile devices. Impervious to anything less than diamond, solid sapphire crystal is strong, highly scratch resistant and optically perfect. Layered over the phone's 4.7 inch HD display, the sapphire crystal screen has been manufactured to reduce reflection with a multi-layer coating.
The internal processor is a Qualcomm Snapdragon 2.3GHz Quad-core model, and it runs on Android 4.4 operating system.
The price was not released, but it's at the level that if you have to ask, then you can't afford it.