UK\'s Tesco to Launch Own-Brand Smartphone
Published on: 6th May 2014
By: Ian Mansfield
The UK 's largest supermarket chain Tesco is to launch its own range of smartphones later this year as a follow up to its tablet device launch last year.
Tesco already operates an MVNO with a customer base in the region of 3.2 million subscribers.
Tesco\'s CEO, Philip Clarke told the BBC that the Tesco branded tablet, the Hudi has sold half a million units since its launch, and that a revamped version would be released this September.
Hoe then added that the company will also launch a smartphone, which will be pitched at the upper end of the market in terms of quality, but will be "aggressively priced".
He didn\'t offer any details about the phone capabilities though.
On the web: BBC Wake Up to Money