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Google Preparing Major Push to Sell Standardised Android Phones

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Google is reportedly preparing to ditch its Nexus branded smartphones and secure tighter control over how Android smartphones are updated in the future.

What is being reported as a project within the company, Google could be planning a new line-up of premium Android smartphones from a number of manufacturers, with increasingly tight control over what software can be installed on them.

Part of the difficulty that Android OS has suffered from is fragmentation of the OS, with slow updates from handset vendors, mostly because they add their own software on top of the OS that slows down validating updated variants.

With tighter control over the handset specifications, Google may be looking to move closer to the Apple model, where OS updates are released at once for all models -- solving the fragmentation issue.

The requirements alswo sharply limit the number of non-Google apps that can be pre-installed on devices, or mandate that phone owners be able to uninstall them.

The other incentive for the handset vendors is that Google would pay them to supply the handsets to its specifications. It could however also push handset vendors closer to the much feared vision of being nothing more than "beige box" suppliers, with all the control at the software companies.

Google is also reportedly planning a USD1 billion marketing blitz to support the Project Silver handsets.

The first handsets under the project are expected to go on sale next year.

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Tags: android  google