Nike Drops Development of Wearable Technology
Published on: 22nd Apr 2014
By: Ian Mansfield
Despite all the hype about the future of wearable technologies making actual money from the services already launched has proven difficult.
So much so that even sportswear giant, Nike has reportedly thrown in the towel and is to shut-down its FuelBand fitness tracker.
The majority of the staff working on the wrist strap device have been made redundant, according to Cnet, which cited a person familiar with the development. That is understood to have been a team of around 70 staff, with 55 made redundant.
"As a fast-paced, global business we continually align resources with business priorities," Nike spokesman Brian Strong said in an email. "As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs. We do not comment on individual employment matters."
The company had been expected to launch an upgraded model of its wearable tech, but has seemingly ditched the entire product range. It will continue selling the current products, and said it will support the services, but did not say for how long such consumer service support would last.
Nike has been focusing more on software anyway, and has opened up its technology to third party developers. The future could be a range of hardware suppliers, all running on Nike software.
On the web: Cnet