Asus Seeking to More Than Double its Share of India's Tablet Market
Published on: 15th Apr 2014
By: Ian Mansfield
Taiwan's Asus has set itself a target of increasing its market share of India's tablet sales to 10 percent by the end of the year.
It will seek to achieve this by launching new products and expanding its retail footprint, the company's regional head told the Press Trust of India.
The company sells its own brand of tablets under the FonePad brandname, as well as being a supplier for the Google Nexus tablets.
"Currently, we have single digit market share between 3-5 per cent. The Indian tablet market is estimated to be about 50 lakh units. We want to grow our share to 10 per cent this year," Asus regional head South Asia and India manager system business group Peter Chang said.
The company expects to release 3-5 new tablets, targeted at the Indian market this year, and double its retail presence to 200 stores.