Weak Early Sales for Samsung's Galaxy S5 Smartphone
Published on: 31st Mar 2014
By: Ian Mansfield
Early consumer reaction to Samsung's new flagship smartphone appear to be muted following the early release of the Galaxy S5 for sale in South Korea.
The early sales started there due to SK Telecom being subject to a sales ban by the telecoms regulator on the official launch date, so it brought forward the launch date -- to the apparent annoyance of Samsung.
However, market research by Korea Investment and Securities found lackluster reaction from consumers.
In part this would be down to low handset volumes to sell, and possibly the unexpected availability of a handset consumers had budgeted for next month.
But considering SKT was unable to attract customers from KT and LG Uplus despite the aggressive Galaxy S5 marketing, KIS suggested that the consumer reaction to the new flagship model is relatively lukewarm.
They did note that the small sample size in just one country did not imply anything for the global market. Yet.