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MediaTek Helps Power Smartphone Adoption in Brazil

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Fabless semiconductor vendor, MediaTek says that its chips are to power a new range of affordable Android smartphones being sold in Brazil.

MediaTek said that it works with Brazilian brands such as Gradiente, Meu and Multilaser enabling them to launch Android smartphones using its highly integrated mobile solutions. Some of these handsets soon to be released.

With smartphone sales in Brazil set to grow by over 76% year on year in 2012, analysts see the entry and mid-level smartphone segments as key growth drivers over the next five years.

"Entry and mid-level smartphones are expected to account for nearly 60% of total smartphone sales volumes by 2017 in Brazil, driven by more consumers upgrading from feature phones to smartphone devices.'' said Neil Mawston, Executive Director, Global Wireless Practice, at Strategy Analytics.

MediaTek announced the launch of its new MT6577 platform for smartphones in June, featuring a dual-core 1GHz Cortex-A9 application processor from ARM, a PowerVR Series5 SGX GPU from Imagination Technologies and MediaTek's 3G/HSPA modem. The MT6577 was initially released with support for Android 4.0 "Ice-Cream Sandwich", but has since been updated with support for Android 4.1 "Jelly Bean".

Today, one of every three mobile phones around the world is powered by a MediaTek chipset, and over 550 million MediaTek mobile chipsets were shipped in 2011.

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Tags: mediatek  android  smartphones  Brazil