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Samsung Retains Top Spot in American Mobile Phone Market

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A study of 30,000 U.S. mobile subscribers has found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share.

For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.

Smartphone Platform Market Share

97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple maintained its #2 position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent).

Mobile Content Usage

In December, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device, up 3.2 percentage points. Downloaded applications were used by 47.6 percent of subscribers (up 5.1 percentage points), while browsers were used by 47.5 percent (up 4.6 percentage points). Accessing of social networking sites or blogs increased 3.8 percentage points to 35.3 percent of mobile subscribers. Game-playing was done by 31.4 percent of the mobile audience (up 2.6 percentage points), while 23.8 percent listened to music on their phones (up 2.9 percentage points).

Top Mobile OEMs

  Share (%) of Mobile Subscribers
Sep-11 Dec-11 Point Change
Samsung 25.3% 25.3% 0.0
LG 20.6% 20.0% -0.6
Motorola 13.8% 13.3% -0.5
Apple 10.2% 12.4% 2.2
RIM 7.1% 6.7% -0.4

Top Smartphone Platforms

  Share (%) of Smartphone Subscribers
Sep-11 Dec-11 Point Change
Google 44.8% 47.3% 2.5
Apple 27.4% 29.6% 2.2
RIM 18.9% 16.0% -2.9
Microsoft 5.6% 4.7% -0.9
Symbian 1.8% 1.4% -0.4

Mobile Content Usage

  Share (%) of Mobile Subscribers
Sep-11 Dec-11 Point Change
Sent text message to another phone 71.1% 74.3% 3.2
Used downloaded apps 42.5% 47.6% 5.1
Used browser 42.9% 47.5% 4.6
Accessed social web site or blog 31.5% 35.3% 3.8
Played Games 28.8% 31.4% 2.6
Listened to music on mobile phone 20.9% 23.8% 2.9

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