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Indian phone manufacturer, Micromax Strengthens Management Team

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Indian mobile phone manufacturer, Micromax has named a new company CEO, former Bharti Airtel exec, Deepak Mehrotra.

The company has also split its handsets into two divisions -- the 'Feature Phone division' to be led by for Sony Ericsson exec, Khaja Muzaffarullah and Smart phone division' to be headed by Mr. Ajay Sharma.

Commenting on the development, Rahul Sharma, Executive Director, Micromax said, " The new team brings with them wealth of experience by virtue of their long-standing association and in-depth understanding of the overall mobility market globally."

Over the next 2 years, as India gears up become the largest mobile market, Micromax aims to double its reach as well and strengthen its distribution network.

Commenting about the potential of smartphones, Ajay Sharma, who is leading the Smart phone division at Micromax says, "Micromax would aspire a 10% of the market share at the earliest."

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Tags: micromax  India