Vodafone Buys Lebara Mobile's Australian MVNO
Published on: 13th Sep 2016
Note -- this news article is more than a year old.
Vodafone Australia has bought the local arm of Lebara Mobile, and around 130,000 customers.
Lebara Mobile operates in eight countries as an MVNO, and was already using the Vodafone network in Australia, so no major change is expected for customers.
Vodafone Australia's chief strategy officer Dan Lloyd said the move would give Vodafone greater market share, especially with customers who make regular international calls.
"Lebara Mobile has built up a strong brand presence and loyal customer base in Australia, and we see opportunities to grow the business further," Mr Lloyd said, adding that "Lebara Mobile has established a market-leading niche, enabling migrant communities to stay connected with their loved ones abroad, particularly through very competitive and award-winning international mobile calling."
Vodafone Australia currently has 5.5 million customers.
Lebara will continue to operate its Lebara Play streaming service and Lebara Money funds transfer service in Australia.